ABOUT STAGGIN

THE STAGGIN BRAND

Have you ever had a feeling of being robbed of those precious moments that we see in Heartstopper and that has made you sad and even angry? A feeling of a stolen youth? Many of us have felt a deep sense of ‘real’ representation of our community being missing on a global scale and it’s our mission to fix that. Game-changing gay clothing. It's not just in the designs, it's about the people who wear them.

 

IF YOU'RE STRAIGHT, WEAR SOMETHING ELSE

There aren’t many GAY ONLY brands in the world and we set out to fix that. Why? Because we were totally sick of companies all over the world ripping us off with their token rainbow range that ticks a box and capitalises on the Pink Dollar. We believe strongly that those dollars spent should support the gay community directly, yep you, us! 

 

OUR CORE VALUES

Our values are everything. If we lose sight of them, we lose everything.

Being Real. Being accessible, inclusive and humble is at Staggins' heart.

Really Caring. That means we strive to be better daily to make the planet a better place for all gay people to live and enjoy their lives to the fullest. We care about our Tribe and those around us by being proactive when it comes to creating positive change.

Do the right thing. Count on us to be honest, trustworthy and genuine.

Remember how we got here. Refuse to forget our roots that made us ambitious, agile and disruptive. Always forging a path against the odds.

Put family first. Unconditionally (Tribe = Family)

 

HISTORY

 

Over more than ten years we’ve tried to find the illusive vehicle to bring our community together in a meaningful and significant way. The first version of Staggin was called BentBits and was focused on helping us find each other in real life so we could find a little ‘Heartstopper’ in our lives without wearing the rainbow on the daily. That has now morphed into YOUR STAG. A lot has changed since then in the world and now is the best time to make the change to an out and proud gay brand that can be embraced as an identity as opposed to a symbol of revolution.

 

EQUALITY TO THE NEXT LEVEL

Equality has been achieved in many places in the world (including here in Australia) and acceptance is growing through gay marriage being legalised but there is still a long way to go to have true acceptance. So in this time in the world there is a balancing act between 'out and proud' and a new 'quiet confidence' that we can rock anywhere. We chose clothing as a good place to start and STAGGIN was born.

The Staggin brand was designed to be inconspicuous to all but gay men and their allies so we can meet in real life romantically without wearing the rainbow or pink triangle.

 

PRODUCTS

Our products are designed to help you to be proud to represent your tribe and be comfortable where, when or with whomever you want. You just might meet Mr Right or Mr Right Now at a family event without having to wear the rainbow. Having said that, the STAGGIN brand fully embraces the rainbow and what it stands for, especially when it comes to all of the queens who are dancing alone! With the Staggin Tribe, you are not alone...

As we grow, the Staggin range will grow but right now we have focused on getting your gear to you as quickly as possible in a challenging global economy and transportation system created by war and pandemic.

The majority of our products are shipped within 24 hours of order and that means you get your packages faster. The only bottle neck is delivery which all companies are dealing with right now so please be patient as our transportation companies do their best.

 

FUTURE

Staggin wants to build a support system for the Gay community and the LGBTQIA+ as a whole. As we grow, so too will that support base and we will release progress reports that will demonstrate our commitment to positive action. We’ll put our money where our mouth is and ask our STAGGIN TRIBE to vote for where the money goes. Each vote will go towards shaping our future and creating something awesome for all of us. More on this through the coming editions of the Staggin Newsletter which is created free for STAGGIN TRIBE members.

 

STAGGIN TRIBE FOCUS

 

  • Reclaim our rights and stand up for them
  • Create Gay ownership and support
  • Redirect our sadness and anger to creating something for us instead
  • Take the lead for ourselves on shaping our future
  • Realise we WERE made this way no matter what some religious people say
  • Build gay only services for gay people, run by gay people
  • Ditch the apps and meet in real life

 

FOUNDER

The founder (Adrian Price) realised that he had met all his boyfriends and partners in real life and was sick of the cold impersonal process of scrolling through app page after app page without really discovering anyone exciting or meaningful. He thought, "Surely it would be better to meet in real life like straight people do wherever they are... Bars, Cafes, BBQs, Gyms, or just walking the dog. You know, the simplest thing for straights but hit or miss for us until now with the Staggin brand being GAY ONLY."

 

Staggin was created over a period of ten years because the founder (Adrian Price) was searching for a better way to be represented. Fashion brands ‘cater to’ the gay community in order to “GET OUR BUSINESS” and it’s time that we take back control of where our money goes and who it supports.

 

"There was a time that we accepted the token gay vote from the world but things are now changing and so we need ownership of our own Gay Owned businesses that directly support our community (Tribe). We don’t deserve to be marginalised with a token or made to feel 'synonymous with the lesser' and having a GAY BRAND, that we can own and be proud of, is our goal.”

 

If you're straight, wear something else unless you want to be hit on by heaps of men!

JOIN THE STAGGIN TRIBE

AND KNOW THAT YOU'RE NOT DANCING ALONE

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